Audiences & Clustering


Clustering is an upsupervised data mining method - we do not give it a target, we give it a general task. Clustering is a method for grouping items by similarity. The clustering process utilized product attributes, marketing metrics, and details.

Keywords need Context
  • Converstion Rates + CPC
  • Geographies + Revenue
  • Devices + Sales
Products and Customers
  • Product Cluster, Ad Cluster, Bid Cluster
  • Value props: Products with Low Data
  • Existing V.S. brand/non-brand, locations, "products", customers

Audiences & Customer Segmentation

Identify & Create your customer audiences and then big at a keyword level.